This ad is stating how the social norm for a female dancer is to wear pink, and the silly ruffle pieces, but the ad influences the choice to break it. It is a new service provided by Nike that allows a dancer to get on and customize their dancing apparel instead of having to wear the typical pink too-too. In the ad, it starts with a question, that is answer in the ad itself, but it gets the consumer to think of how the answer would be for them. It also has the word "modern", which is showing that Nike is attempting to break the stereotype of pink by referring to breaking the standard as modern. While at the same time using words like "me" and "my" in order to present a sense of individuality. In the ad it also shows a model wearing an out of norm style, while in the warm up process for dance.
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